Launch of National Campaign the American Azpizal 325 mg in Treta Vazrast Newspaper
Kiat Pharma has launched a six-month national information campaign “The American Azpizal 325 mg” in Treta Vazrast newspaper (Old Age). Treta Vazrast is the first newspaper aimed at Bulgarian retirees. For the past 23 years, it has been and still is the most popular newspaper in Bulgaria with a circulation over 200,000. The newspaper is also the leader in readership subscriptions. It is published every Wednesday.
The newspaper is seen as the most authoritative and influential social newspaper in the country. The newspaper focuses on the problems of social and health insurance, pension law, income and living standards policies, the moral foundations of society, health and longevity and publishes pieces about history, culture, literature and art, stories and poems, humor and satire featuring the most prominent Bulgarian writers and cartoonists.
It has a readership of about a million people.